Books Details
Author : Tom Peters Pages : 224 pages Publisher : Knopf Language : eng ISBN-10 :
0375407723 ISBN-13 : 9780375407727
Books Descriptions
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your
work, no matter how hard you apply yourself you won't get noticed and that
increasingly means you won't get paid much either. In times past you could be
obscure yet secure -- now that's much harder."Again: the white collar job as now
configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.)
So what's the trick? There's only one: distinction. Or as we call it, turning yourself into
a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike.
Starbucks. Martha Stewart. The point (again): that's not the way we've thought about
white collar workers--ourselves--over the past century. The "bureaucrat" on the
finance staff is de facto faceless, plugging away, passing papers. But now, in our view,
she is born again, transformed from bureaucrat to the new star. She works in a
professional service firm and works on projects that she'll be able to
